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Project number: 2007CB16IPO008-2013-3-019 "From Black Sea to Aegean Sea-new opportunities for tourism and accompanying business"

 

Activities

 

1.Cross-border Operative Trimester Progress Meetings.
General organization of four (4)two-day project progress meeting between partners for overall organization and coordination, tasks allocation, reporting, decision making about project shedule and etc. - rent of a hall and equipment, accomodation, ensuring coffee breaks and etc.; Preparation and printing of information materials and presentations; Participation of the project team and management bodies representatives for each partner; On these meetings shall be discussed and decided the representatives of which economic sectors, accompanying the tourist business shall be included in the project activities.

 

2.Preparation of “Study and analysis of potential tourist sites in the cross border regions of Bulgaria and Turkey”.
A study shall be carried out in both border regions aiming to define and localize unfamiliar or little known sites of cultural historical heritage and natural sights, which have qualities to be included into tourist packages. The activity shall be assigned to a subcontractor, who will collaborate with the project team. While preparing this study the historical peculiarities and the current situation in the border regions shall be taken under consideration. For the purpose of the study will be used literary sources, local folklore and announcements in the press. Approving final report of the Consultant contracted;

 

3.Working meeting of the representatives of the accompanying business in Burgas.
A two-day working meeting shall be held with representatives of small and middle business, working in the sectors servicing the tourist business. Some potential sites of cultural-historical and natural heritage, located in the region of Strandzha and south Black sea coast will be visited. On basis of experience of the business in corresponding areas and impression gained a discussion shall be held regarding the possibilities for the respective business sector to contribute for quality improvement of the tourist products. 12 representatives of each country will participate. On the working meeting shall be prepared recommendations for the development of a CB Tourist Promotion Strategy, according to the capacities and potential of regional business.

 

4. Working meeting with representatives of accompanying business in Keshan.
A two-day working meeting shall be held with representatives of small and middle business, working in the sectors servicing the tourist business. Some potential sites of cultural-historical and natural heritage, located in the region of Aegean coast will be visited. On basis of experience of the business in corresponding areas and impression gained a discussion shall be held regarding the possibilities for the respective business sector to contribute for quality improvement of the tourist products. 12 representatives of each country will participate. On the working meeting shall be prepared recommendations for the development of a CB Tourist Promotion Strategy, according to the capacities and potential of regional business.

 

5. A discussion forum in Burgas with representatives of the team, working on the study and analysis and the business.
Results and recommendations of the study and analysis and from the working meetings in Bulgaria and Turkey shall be summarized. In the discussion will be included representatives of the tourist business. The most perspective tourist destinations in the target region and the capacities and potential of regional business to contribute for quality increase of tourist services will be discussed. The aim of this forum is to discover common elements which will be used for development of CB Tourist Promotion Strategy. Total of 30 participants from both countries – the team which prepared the study and analysis, representatives of small and middle business and tourist operators.

 

6. Development and presentation of CB Tourist Promotion Strategy.
CB Tourist Promotion Strategy will be created on the basis of “Study and analysis of the potential tourist sites in cross border regions of Bulgaria and Turkey”, as the opinion of business circles from the sectors providing accompanying tourist services is taken under consideration . It will be consistent with background situation, challenges, vision and the values of cross-border tourism, strategic outlines and impact assessment based on principles of: Visitor Satisfaction, Economical growth, Community Acceptance, Environmental Protection.
The activity will be assigned to a subcontractor which will collaborate with the project team and the business representatives.
The Strategy will be distributed among authorities, NGOs, entrepreneurs, SMEs, handicraftsmen, cultural and educational institutions, environmental organizations, etc. on either side of the border. The methods for dissemination are: mail lists, media releases, publication on web pages of the project and partners.

 

7.Preparation of tourist packages including sites suggested in the strategy.
For the preparation of tourist packages will be held two 3-day sightseeing trips of tourist operators representatives – 10 participants from each country. First trip / Burgas – Keshan/ will include Bulgarian companies representatives which will visit sites in Bulgaria and Turkey. Second trip /Keshan – Burgas/ will include Turkish companies representatives which will visit sights in Turkey and Bulgaria. On the basis of the sightseeing trips taken and after consultations with the strategy developing team and the project team, tourist operators will prepare tourist packages which will include unfamiliar or little known sites suggested in the Strategy.

 

8.Conducting initial and final conference.
At the initial conference in Keshan project objectives will be presented to civil society, business, state and non-government organizations and media representatives. At least 40 participants from both countries.
At the final conference in Bourgas project activities results will be presented to civil society, business, state and non-government organizations and media representatives. Developed tourist packages will be promoted. The prepared information materials will be distributed. At least 40 participants from both countries.

 

9.Project publicity and visualization campaign.
Design and print of information materials and information boards for each partner; print of informational and promotional materials – notepads, pens, information leaflet, dissemination of project outcomes: tourism catalogue for cross border tourism promotion including CB Tourism Promotion Strategy , leaflets, flyers and etc.; project website development and administration; press releases in various media and tourism related magazines (4 publications in Bulgarian, 4 in Turkish paper issues); publications in partners` web sites; design and dissemination of e-bulletin for project progress to all stakeholders via partners networks; 3 special editions of the information newsletter of the Bourgas Chamber, reflecting the progress of the project; all printed materials will be according to EU Communication and Visibility Manual.

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